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Clients and Case Studies
20th Century Fox Home Entertainment Product Life Cycle Carbon Footprint Comparison
Business Challenge:
20th Century Fox Home Entertainment (TCFHE) sought to understand the comparative life cycle greenhouse gas emissions associated with current and potential options for retail point-of-purchase DVD displays.
Our Approach:
- ClearCarbon identified relevant greenhouse gas (GHG) emissions sources for each life cycle phase for both the current corrugate cardboard displays and the proposed display option, a metal-wire based display with replaceable corrugate trays of DVDs.
- Primary data were collected from the manufacturer of the corrugate cardboard display, the manufacturer of the prototype cart-rail display, and the graphic artwork provider to first understand the life cycle carbon footprint of each display type for a single retail facility.
- ClearCarbon then extended the comparison across the life cycle of the cart-rail display and scaled the emissions comparison to include all of the retailer’s domestic locations to determine the total emissions for each option over a given period of time.
- ClearCarbon supplemented facility data with industry standard emission factors where necessary.
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Value Created:
The resulting emissions comparison allowed TCFHE to better understand the life cycle emissions of the current DVD displays and a proposed replacement display option. The analysis also provides TCFHE with a quantitative measure of the emissions of each type of display. A rate of emissions over time was calculated for each option due to the large difference in the length of life of each display option (see graph above). This allows for TCFHE to know precisely how long the life of the cart-rail display must be to produce fewer emissions than the multiple corrugate displays it would replace, essentially showing the carbon returns of investing in a cart-rail display.
Results revealed that the cart-rail display option would begin to have lower emissions than the corrugate cardboard displays after just nine months and if the cart-rail option were to be implemented nation-wide for the retailer the overall emissions savings would be more than 20,000 tons CO2e after three years.
